When you have a new business online, what you instantly plan to do for it to gain recognition and direct cash is to use Pay-Per-Click (PPC) for exposure. Many online real estate agents however, overlook the tiny detail that there is still a chance that this method may make or break their online business.You need to make sure that you know more than the introductory fee of major search engines such as Yahoo! and Google. It does sound enticing, not to mention affordable. What with only paying $30 to Yahoo! as deposit fee, and $0.10 per minimum bid or $5 account activation fee for Google AdWords program and $0.01 per click minimum bid; can already start your PPC money venture.But then again, it’s not going to hurt to read and learn more about the PPC services. What you didn’t know can be good for you too. With real estate as your frontline online marketing business, first, you must choose the correct keyword. If you don’t have the correct keyword used, you will generate too much traffic which is not relevant to your Real Estate niche and too few interested visitors.Choose the correct keyword, correct means being your target niche for your real estate business. Popularity. That’s what keywords is all about. When you have chosen what keyword you want to use, check if it’s a highly popular one that can get you traffic that’s really meant for your real estate website and won’t ruin your budget right away.From keywords, we then go to ads. Do not let any online ads for PPC be read by non-related online customers. This means that you should put extra careful with the words for your ads. A word like “free” or a message that goes “we’re the answer to your needs” is such a vague message. Don’t waste your money by paying for clicks that didn’t have anything to do with your real estate website and services.Lastly, keep in mind to always double check what you need to do on the net. If you encounter any problem with your PPC service, you may have overlooked some important details at the very beginning. If you’re new in advertising with PPC, take the time to check your campaign first before submitting it, whereas for existing ones, use your resources and optimize.
It’s amazing how quickly we forget the basics in favor of the “flavor of the month”. The following are the 5 basics (not in any particular order) for commercial real estate success:1. Show UpHow many of you show up everyday at the same time ready to work? This one is so simple. Show up dressed professionally, with your business hat on, ready to work. That’s it. Of course you will have to dive in and actually take action steps in order to accomplish something. So many of my ultra successful clients tell me this is the number one secret to their success; and, it’s so easy!2. Return ALL CallsIt is amazing to me how many people in our business don’t return all of their calls. Some pick and choose the ones they deem important, some ignore all calls figuring if it’s important the caller will try again, some return calls only when time permits.But really, how rude! How can one possibly know which calls could have the potential to lead to business? And not only should every call be returned but they should be returned with grace and a smile. I remember when I was in college taking a business class and we learned about the habits and characteristics of the typical CEO. When you’re way up top apparently you got there because among other things you make sure every call gets returned; either personally by the CEO or his/her assistant.Let’s take a page from the CEO’s book – just return all of your calls – please!3. Take Massive ActionTell the truth, do you just sit at your desk and wait for the phone to ring? What would happen to your business if you actually took action? How about massive action? Wouldn’t you make much better use of your time if you spent 60 minutes taking massive action versus using that same 60 minutes checking your email all day long? The following tip will be worth ten times the price of this newsletter. Each morning write a list of action steps you need to complete before days end. Then, dive in and start checking them off one-by-one. This will only work if you allow yourself a good chunk of uninterrupted time.4. Implementation Supercedes PerfectionAs we get more experienced we seem to get stopped in our tracks more often. The longer we are in the business – the more perfect we feel we should be. What happens then is we almost get afraid to take action steps if they are even one-fraction away form perfection. When we are a beginner, we don’t know what perfect is yet so it’s easier to just jump in and do it.Get back into the habit of “just doing it”. This doesn’t mean things shouldn’t be well thought out and professional. It just means good enough often times is good enough. Just look at my newsletters – they are far from perfect. But it’s more important for me to get the darn thing out the door in a timely fashion then it is for me to make it absolutely perfect. Plus, you’d be amazed how much business this newsletter brings me!Bottom line: IMPLEMENT above all else.5. Continue Sharpening Your SkillsSome of us get so darn complacent; we actually begin to believe we know it all. What a mistake. Being a life-long learner has actually been proven to extend you life. Have a list of every skill you’d like to learn or improve, read everything you can get your hands on that will teach you something, be open-minded and aware of the fact that you don’t know what you don’t know. You may find some new ways of doing things or strategies for accomplishing more in less time. How about finding out what the guys at the top know and do.Adopt (or continue) a path of self-development. You will have a few surprises in store as a result!These 5 basics, if regularly practiced will greatly increase your bottom line. You will put more money in the bank and fewer hours in your work-week – I PROMISE!
The success of a real estate agent working online and offline depends largely on the dedication and motivation he has towards the steps he take on real estate marketing. Each task that he faces must be overcome and unfortunately, there is no better way to go around it.A real estate agent usually begins small and most have probably started without anything at all. They could be entirely passionate about working in the real estate field but what they know about it could be limited. Some may also have the tools to do the marketing tasks for real estate but it could also become a difficult marketing move if proper use of this is not put to work.Real estate marketing is a difficult task for any person. Don’t think that you are the only who are going through mishaps at the moment. There could be a lot of questions a real estate agent might ask even after having worked on a marketing aspect for some time now but the main idea is just to allow everything to flow as how things happen and to have a direction towards where you are headed.Asking yourself whether you are in the right position to create a marketing step for your real estate is a good way to start. But you also need to ask the right questions. Giving a negative impression to what you have decided to do doesn’t help. Saying that you don’t know much about real estate marketing is just natural, everybody starts from scratch and as for you, be realistic so you can move on from this phase. Acquire as much knowledge as you can about the subject and if you think you really don’t have enough ammo for your real estate market, research as much as you can and add more knowledge as you go along.As for sending your message across to your real estate market and list of real estate leads, if you are worried of being not knowledgeable enough of the twists and turns of real estate, don’t worry. You surely know how to deal with your audience with profession and ethics, right? Just bring out there what you know and combine it with professionalism and you will be surely liked.It is important for you to trust what you think you could do best in working for this industry because if you don’t take courage and step further, you will never get anywhere. Think about the goals you have planned.